In today's macroeconomic climate, inflationary pressures and unsustainable retirement schemes have influenced the financial health of consumers. Rising costs of living have put strain on households, making it harder to save. In order to achieve their financial goals, consumers need to pursue more active strategies for wealth accumulation like investing in financial assets. That way, consumers can not only hedge against inflation, but also participate in economic growth and benefit from the success of businesses.

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Up until recently, investing has been available mainly to the wealthy, supported by private bankers and personal asset managers. Fortunately, the rise of WealthTech has paved the way for the democratisation of investing, making it more accessible and user-friendly for individuals of all backgrounds. Velexa, a leading financial technology company, is at the forefront of this movement, enabling incumbent organizations to leverage their embedded trust via embedded finance.

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Many clients would prefer their trusted institutions to offer these investment services rather than seeking out new fintech players. However, incumbent organizations face challenges in overcoming the constraints posed by the technological limitations of their in-house legacy systems. This is where Velexa steps in, providing a comprehensive technology solution that allows incumbents to quickly launch investing services from scratch, catering to the growing interest from first-time retail investors.

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By partnering with Velexa, banks and other financial services providers can leverage their embedded trust, established over years of serving customers with integrity and reliability. Velexa's platform seamlessly integrates with existing systems, bridging the gap between legacy infrastructure and the innovative capabilities needed to meet the evolving demands of today's investors.

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Velexa's technology allows incumbents to offer user-friendly interfaces and intuitive self-service tools that make investing accessible to everyone. Retail investors, regardless of their level of expertise, can confidently navigate the investment landscape, monitor their portfolios, and make informed decisions. Velexa's platform provides real-time data, personalized recommendations, and educational resources that empower individuals to take control of their financial futures.

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One of the key advantages of partnering with Velexa is the speed at which organizations can launch investing services. This allows banks and brokerages to respond swiftly to the growing demand from retail investors, capitalizing on emerging market trends such as fractionalisation, ESG, and goal-directed investing. 

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Furthermore, by leveraging Velexa's embedded finance solutions, incumbent institutions can tap into a broader customer base, extending their reach and attracting new clients who seek comprehensive investment services from a trusted source. This expands the revenue potential for these organizations and strengthens their market position as they cater to the evolving needs of their clientele.

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Velexa plays a pivotal role in democratising investing by empowering incumbent organizations to leverage their embedded trust in the form of embedded finance. As retail investors increasingly recognize the need to actively manage their wealth, traditional banks and brokerages have an opportunity to meet this demand by partnering with Velexa. Velexa's technology, combined with the trust and reliability of incumbent institutions, creates a powerful synergy that paves the way for a more inclusive and accessible investment landscape.

Velexa delivers technology solutions for embedded and standalone investing capabilities for banks, brokerages and disruptive players like TelCos and big retailers. Delivered as SaaS and integrated via APIs, the platform serves as a backbone for a comprehensive investment and trading ecosystem. www.velexa.com

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