In the ever-expanding landscape of e-commerce, one company has stood out for almost two decades, making beauty and health accessible to millions across Europe. Notino, Europe’s largest online beauty retailer, has been leading the way in the industry for almost 20 years.

As we delve into the heart of this success story, we’ll explore Notino’s growth, its commitment to the satisfaction of their customers, their needs and the significant impact it has had on the beauty and cosmetics industry.

Notino‘s journey began in the Czech Republic in 2004, and since then, it has evolved into a powerhouse in the beauty and e-commerce sector. The company’s mission is clear: to bring the most renowned brands to customers across Europe, offering an extensive range of products at affordable prices.

Notino’s success is not just limited to its online presence in 27 countries; it boasts 26 physical stores, strategically located in 7 countries.

One of Notino’s recent achievements is its inclusion in the prestigious “TOP 500 Cross-Border Retail Europe” list, securing its place among the top 10. The company’s commitment to expansion is evident in its three logistics centers and warehouses in Romania, the Czech Republic, and the latest addition in Italy.

This strategic move allows Notino to ensure faster deliveries to customers in Europe, meeting the increasing demands, especially during festive seasons.

“We are proud that Notino has been the largest online retailer in the multi-faceted beauty and cosmetics industry for years, but even more proud that the company is not slowing down,” says a Zbyněk Kocián, CEO of Notino.

We don’t see our mission as just reselling products. Of course, it is our commitment to deliver popular beauty products at the best conditions. That’s why we have set out to disrupt the entire beauty market in Europe. Our main goal is to change the perception of this industry.

We believe that beauty and technology have much more in common than it may seem at first glance. Thanks to advanced technology, our customers can experience a trip to a regular perfumery from the comfort of their screen.

We know what products our customers love and what things bother them during online shopping. And the more than 2,500 brilliant experts at Notino work every day to continually simplify the process and surprise our customers with the ease of shopping with us“ adds Kocián.

The success story is reinforced by the staggering numbers – in the financial year 2022, Notino sold a remarkable 109 million products, with a turnover of more than 1 billion euros.

This journey is far from over; it’s a relentless pursuit to redefine beauty e-commerce. Notino isn’t just a retailer; it’s a visionary force, seamlessly blending beauty and technology. The triumph lies not just in the impressive figures but in Notino’s ongoing transformation, reshaping how we understand and engage with beauty in the ever-evolving digital era. The future is bright, innovative, and distinctly Notino.