Survey research assists businesses in collecting data from their customers, employees, or the general public. To make strategic business decisions that are data-driven, objective, and evidence-based, it is imperative to conduct comprehensive research on the market, the customer base, or any other factor that may be related. Riding with the trend of digitalization, businesses now can gain insights into the opinions of a broad audience by utilising online survey research tools. However, eliminating the robotic experience and formulary while communicating digitally is a consequent challenge. 

‍

Typeform aims to tackle this challenge by implementing thoughtfully designed tools to create dynamic forms and surveys based on user needs, offering human-like interaction. Its expertise in providing interactive experiences and research insights has been recognised and appraised by Apple, Airbnb, Uber, and Nike.

‍

Joaquim Lechà, CEO at Typeform says, “We want to help develop a world with more personal business relationships, but we want to go beyond that. We want to add very friendly great experiences and very personalized and personal interactions.”

‍

Typeform is pacesetting the industry with its innovative end-to-end service, it grants people who are using their online form a conversational and humanized interactive experience. The cornerstones of developing and advancing its product and service are established through 3 different focuses: 

- Guarantees the customers’ experience while filling out the forms or surveys online

- Undertaking seamless and convenient experiences for creators to create forms

- Delivering trustworthy and better-quality data to boost its clients’ businesses

‍

Surveys of customer experiences provide businesses with specific information about positive and negative perceptions, which could be useful for improving marketing and sales efforts. Typeform is dedicated to offering greater opportunities for businesses to demonstrate care and value individuality for the participants throughout the research experience. 

‍

Over the years, Typeform firmly believes in the power of collaborations and has formed well-established partnerships with various business partners which proved its capacity successfully. Founder and CEO of Wearelatech, Espree Devora affirms Typeform’s seamless experience for the creators, “the thing that I love about Typeform is it makes asking accessible and non-invasive, so that means whatever I need in whatever way I can just create a Typeform really quick and send it to someone and in this friendly way to have an ask.” 

‍

As a human-centric business, the philosophy of going the extra length to satisfy clients’ and customers’ needs is guiding the development of Typeform. Smartbug Media is an intelligent inbound digital marketing agency, which Typeform is assisting tremendously with evaluating its brand. Stephanie Valenti, CRO at Smartbug Media elaborates, “(with the help of Typeform) we can focus on really connecting with our prospective customers and clients alike on driving true meaningful conversations.”

‍

In the future following, more businesses and customers will appreciate the efforts Typeform has made in bringing human-like interactive communications and individualised experiences for boosting business growth and creating a truly user-oriented approach. Mr. Lechà says, “our mission is to bring people together with better conversations. Every interaction is an opportunity to stand out for our customers and the companies.”