Entain is a global leader in sports betting, gaming and interactive entertainment, operating in over 40 markets with a portfolio of over 30 much-loved brands, some dating back more than 135 years. Entain’s purpose is all around providing moments of excitement for its customers – whether that’s a bet on their favourite horse or team, experiencing their favourite slot game in a new immersive format, or exploring new realms of entertainment like esports. Entain is what we call a trailblazer; an innovator; a disruptor, and is revolutionising the sports betting and gaming world for the future.

‍

In this film, Dominic Grounsell, Chief Commercial Officer, delves into how innovation takes centre stage at Entain. The Group has embraced the entertainment revolution and is constantly exploring new content, formats, and technologies to keep its customers entertained and having fun. Leo Walker, Transformation & Experience Director – Retail, highlights an example of this in action, as the Group continues to digitalise its UK retail estate for the modern and connected customer.

‍

Entain also recently took its first steps into the world of esports wagering. Justin Dellario, Managing Director of esports, lifts a lid on Unikrn, the esports and skills-based wagering market leader, and the future of the brand, which is the most expensive video games and esports betting platform on the market. Unikrn is currently live in Brazil and Canada (outside of Ontario) with an offer that includes innovative new features, such as a round-the-clock video game stream featuring the world’s most popular video game titles, and offering players more ways to bet while watching and playing their favourite games.

‍

The customer always comes first, and Entain is committed to always keeping them safe and protected. It’s about doing the right thing. Grainne Hurst, Group Director of Corporate Affairs, discusses more about Entain’s ground-breaking approach to player protection through its Advanced Responsibility and Care programme (ARC™). Using behavioural indicators, data science, and analytics to assess risk in betting and gaming, ARC™ works behind the scenes using advanced AI to identify risks in player behaviour so the Group can intervene before a problem develops. Entain is proud to lead the sports betting, gaming and interactive entertainment industry in this area, with a sustainability strategy that’s helping to shape the future.

‍

The worlds of sport, media, technology and entertainment are converging to create a new landscape and opportunities for both the sports betting and gaming industry, and Entain. As an innovator and disruptor, Entain is leading the change, doing the right thing for its customers, and shaping this new world of entertainment.

‍