According to McKinsey & Company, global payment revenues totalled $1.9 trillion in 2020, and global payments revenue is expected to grow up to roughly $2.5 trillion in 2025. While banks and financial companies are at the forefront of business, Adyen presents an innovative digital platform to generate growth for their customers.

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“Adyen’s inspiration is to build a financial technology platform that helps businesses achieve their ambitions faster,” says Adyen SVP of Account Management and Partnerships, Gary Yang.

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Innovative and Unconventional Approach

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Adyen started its business by challenging the standard payment landscape. Adyen VP of Operations, North America, Jaclyn Berger explains, “The traditional payment landscape is fragmented, with many players. The dependency on each of those players is what creates that fragmentation in the environment.”

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To tackle this problem, Adyen integrates technology with finance, which gives customers one single platform for payments, data insights, and financial services for platforms and marketplaces. It is this unified platform that gives merchants a complete perspective on customer data and the ability to accept payments wherever and however their customers prefer to pay.

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Adyen customer Radial started as an e-commerce merchant and evolved into a leading fulfilment and omnichannel technology provider for e-commerce businesses.

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Radial Director of Payments, Dave Roessler, comments on the power of Adyen: “Radial wants to provide a smooth customer journey all the way through the process. [Adyen was] able to create outside-of-the-box solutions that allowed us to continue our processes and flows that were important to managing our day-to-day business.”

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Boosting Social Impact

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Adyen is committed to making it simple for merchants to offer customers easy ways to make a positive impact while making a purchase. “Making a positive contribution is the core of what we do,” says Yang. "We made choices to build an ethical business and help drive sustainable growth for our customers.”

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This is offered through Adyen Giving, which enables customers to offer donations at checkout, and Adyen Restore, which allows merchants to offer their shoppers the choice to offset the carbon footprint of their purchases at the end of the checkout process.

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As Zaki elaborates, with Adyen Giving and Adyen Restore, “we can really create this multiplier effect and have a much bigger impact on society.”

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