The packaging industry plays a crucial role in the modern world, evolving over time to meet the diverse demands of consumers and businesses. Recently, the industry has placed a significant emphasis on sustainability and minimising their environmental impact. This has been achieved by utilising eco-friendly materials and reducing the overall amount of material used in packaging.  

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There is an awareness that high-quality packaging can impress customers and elevate product value. However, many business owners still perceive packaging as nothing more than a daily commodity, overlooking its true potential. Nevertheless, the packaging industry continues to evolve and align with the changing needs of society and the economy.

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The company standing at the forefront of this transformation is Esko Graphics, a global provider of integrated software and hardware solutions that accelerate the go-to-market process of packaged goods. As a leading global player, Esko is supporting and simplifying the entire packaging value chain.

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Esko's commitment to technology and software innovation has garnered much recognition, with numerous awards validating its exceptional expertise in the industry. It holds a broad vision of inspiring and fulfilling creative, sustainable, and safe packaging that delivers brand and product differentiation in physical and digital shelves for its customers. 

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“Our mission here is to provide the most innovative platform and a set of tools that allow our customers to really connect, automate and accelerate the go-to-market process.” said Esko Graphics President John Edison.  

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The unparalleled value proposition of Esko's technology allows the company to cater to the entire packaging value chain. The company’s unique offering allows them to act as a positive form of disruption in the market, especially when compared to other industry players. 

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Therefore, the company is well placed to meet the fundamental and transformative changes that society has undergone in recent years. The expectations around convenience have grown considerably and coupled with the growth of in-store products, brands and retailers, retailers are having to find consistency in product presentation. 

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A requisite consistency can be achieved with the help of Esko. The business is able to offer agile and technical solutions to business leaders, as the challenges of the market are met.

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The short to mid-term challenges that companies face include frequent shifts in consumer behaviour, necessitating brands to experiment and target different designs. This development creates more opportunities for packaging manufacturers and printers, while for Esko it presents new opportunities to help brands and retailers evolve their processes. 

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Climate change and environmental sustainability can no longer be ignored. Any evolution in consumer taste or habits must now be done with its impact on the planet in mind. The EU commission - with the EU Green Deal, is issuing new legislation around packaging waste and recycling, with other areas of the world sure to follow suit. 

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It forms part of a new reality that Esko will help businesses to navigate. The company’s determination to adopt state of the art digital print technology and develop environmentally sustainable solutions has placed it in a leading position in the industry, as they and the wider world look to create a better future.

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