At some point in life, everyone will need care, either for themself or a loved one. This basic and universal need is a cornerstone of society, and the ramifications of failing to secure adequate care extend far beyond individual families. In fact, the ability to access and afford care is a complex economic and societal issue that demands our collective attention.

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Regrettably, the current child care infrastructure in the United States does not support the realities of modern families. The exorbitant cost and rigid nature of most childcare facilities force parents, predominantly mothers, to choose between work and family, widening the gender equality gap. Similarly, the rising cost of care disproportionately impacts lower-income and hourly workers, widening the wealth gap. These issues also plague senior care and the rapidly expanding aging population, which sees 10,000 people turn 65 every day. In addition to the emotional burden of caring for elderly family members, working individuals face significant financial challenges to ensure that their loved ones receive the care they require. And many of those working caregivers are sandwiched, simultaneously caring for both seniors and children.

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There is no doubt that the demand for care is increasing, which makes innovative solutions more important than ever. Fortunately, Care.com is on the frontline of this battle. 

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A pioneer within its sector, Care.com is dedicated to helping families in their search for care, whether it be for children, seniors, pets, or the home. And, as a two-sided marketplace, it is equally committed to empowering caregivers by facilitating access to meaningful work paying livable wages.

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Recognizing the critical role it plays in the care industry, the company is a steadfast advocate for families, working diligently to drive innovation within its business and to shape thought leadership amongst policymakers and decision-makers alike. By staying deeply attuned to the evolving needs of families, Care.com is poised to shape the future of care in a dynamic and meaningful way.

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At Care.com, two undeniable constants underpin its work: the perpetual need for care and the unrelenting advancement of technology. As consumers become increasingly discerning in their expectations and as care needs become more pressing and intricate, Care.com believes  that constant innovation is key to meeting the evolving demands of families.

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That innovation is prevalent across its digital platform, which most recently has been adapted to address the changes in how families work and live post-pandemic.With many parents working remotely or in hybrid workplaces paired with a shrinking daycare landscape, demand for flexible care has replaced traditional 9-5 childcare needs. Care.com is now able to offer families the flexibility to find and secure care on-demand, precisely when, where and for how long they need it. 

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Care is a complex and critically important part of every life and it is  essential that businesses like Care.com remain committed to innovating to meet the ever-increasing and ever-changing demand for care. 

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As we look towards the future, let us be inspired by the immense potential of innovative care solutions to transform and enhance the lives of families everywhere. The possibilities are truly endless Care.com is excited to be at the forefront of this important and meaningful work.

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