“Having worked for years in legacy consumer finance, it’s clear that these traditional organizations are perfectly designed for 12.5% percent of America that is mass affluent”

Finance

Empowering Americans to invest and build better lives

Stash provides simple, automated tools and timely advice that has changed the lives of millions of Americans who now have a path forward to achieve lifelong goals.

August 8, 2023

Stash

Stash

Empowering Americans to invest and build better lives

Stash provides simple, automated tools and timely advice that has changed the lives of millions of Americans who now have a path forward to achieve lifelong goals.

August 8, 2023

Stash

Mission: Stash wants to empower you to invest and build a better life. To help you get started, you can get up to $50 matched from your first investment. Get your $50 match here and read on to learn more.

Every person dreams of financial security, but there is so much that gets in the way. Nearly two-thirds of Americans feel anxious about their financial lives, and personal savings rates are down about 75% from the peak of COVID, when stimulus checks buoyed the U.S. economy.

In fact, it's so challenging to get started on the journey to financial health that 40% of Americans do not own stock in the capital markets-the largest generator of wealth in human history. And while many companies provide access to the U.S. stock market, Stash stands out for its simple and innovative approach to helping millions of people who have long been on the sidelines, confidently invest and achieve their goals.

Liza Landsman, Stash CEO, joined in February 2023 after decades working in e-commerce, consumer finance, and venture capital. She joined because of the strength of the Stash business and the mission to address economic inequality with an affordable easy-to-use product that changes the lives of millions of subscribers.

Stash, named 'Best Personal Finance App' in 2023, is an investing app that empowers people to invest and build better lives. For just $3 or $9 a month, it enables long-term financial wellness for its two million active subscribers who want to invest and achieve their goals. The company believes that everyone can feel confident about money, and with Landsman at the helm, is building an organization primed to scale and reach millions more.

With just 1¢, Stash subscribers can buy fractional shares of a curated selection of more than 3,000 stocks, bonds, and ETF's, plus Bitcoin and Ethereum, as they learn how to invest and build their own diversified portfolios. Stashers have the option to open personal brokerage, Roth or traditional IRAs and/or custodial accounts. Plus every subscriber is provided with the Stock-Back®Debit Mastercard, a debit card offered exclusively through Stash that rewards customers with a percentage of their purchases back in stock, whereever they shop. Stock-Back® is a diversification and discovery tool, not just a rewards program-a third of card-holders make a follow up investment in the given stock or fund as they learn about possible investments for their portfolios.

"Having worked for years in legacy consumer finance, it's clear that these traditional organizations are perfectly designed for 12.5% percent of America that is mass affluent," says Liza Landsman, Stash CEO. "For everyone else, the fee structures and asset requirements don't make sense. At Stash, our goal is to lighten the load of work, and empower Americans to invest and feel confident about money and achieving their dreams. Our business is rooted in this mission and it's my job to ensure we never lose sight of that."

By design, financial literacy is embedded into the Stash app experience, and Stash's advice and guidance make it easier to pit money to work. The company supports the tried-and-true approach to investing, what it calls The Stash Way, which encourages long-term investing on a regular basis into a simple, mixed portfolio. The automatic solutions help people invest without even thinking about it: People who have Auto-invest turned on are saving around 16% more this year than last. Subscribers have set aside nearly $3 billion on the platform thanks to regular and automatic deposits of $33 on average. The entire Stash experience is structured in a way that's approachable, easy to manage, and seamless for the customer.

Capital markets in the U.S. will always fluctuate, and people will always have some worry about their ability to take care of their families and meet their own personal goals. In a world filled with choice around financial services, Stash is enabling millions to feel more confident money-delivering support, security, and most importantly, peace of mind.

Paid non-client endorsement. Not representative of all clients and not a guarantee. View important disclosures. Offer is subject to terms & conditions.

Stash Banking services provided by Stride Bank, N.A. Member FDIC. The Stash Stock-Back® Debit Mastercard® is issued by Stride Bank pursuant to license from Mastercard international. Mastercard and the circles design are regisitered trademarks of Mastercard International Incorporated. Any earned stock rewards will be help in your Stash investments LLC and are Not FDIC insured, Not Bank Guaranteed, and May Lose Value.

The $33 average automatic deposit calculation is the average transfer amount via Auto Stash as of April 22, 2022. It includes transfers completed through Auto Stash for taxable brokerage accounts, custodial accounts, and IRAs, and does not take withdrawals into consideration.

Cryptocurrency trading and execution services are provided by Bakk Cryto Solutions LLC (NMLS ID 1828849) through a software license agreement between Bakk Crypto Solutions, LLC ("Bakkt") and Stash Financial, Inc. Bakkt is not a registered broker-dealer or a member of SIPC or FINRA and is licensed to engage in virtual currency business activity bu the New York State Department. Cryptocurrencies are not FDIC or SIPC insured. Advisory products and services are offered through Stash Investments LLC, an SEC registered investment adviser. Cryptocurrentcy is a highly volatile investment; please ensure that you fully understand the risks involved before trading crypto. Visit Licenses Disclosure and User Agreement.