It is certainly being a revolutionary time for everyone, notably for consumer behaviour. And the expectations that consumers have on brands have shifted dramatically. Trust in brand messages is low, with only 5% of people placing confidence in them. Consumers closely scrutinize brands' social and political stances, and 64% support or boycott a brand solely because of how they position on a certain social or political issue. And consumers  engage in frequent discussions about brands online, averaging at least 90 interactions per week.

This dynamic landscape is further complicated by the rapid emergence of new tools and technologies. To remain attractive and relevant to consumers, brands must adapt swiftly and communicate with enhanced agility, accuracy, and humanity. 

In this context, a brand’s success will be the result of being equipped with cutting-edge technology and talented teams that comprehend this evolving scenario. That’s where Samy Alliance comes in: to become the preferred brand partner for leading global brands.

Samy Alliance: a story of success

The story begins in 2013 with SamyRoad pioneering the Advocacy Marketing industry, thanks to the development of the Company’s own algorithm and proprietary AI to aggregate millions of global accounts, running campaigns all around the world. The international expansion began very quickly, becoming a key player in the influencer marketing landscape.

In 2020, the founding team (Juan Sanchez Herrera, Patricia Ratia and Marta Nicolas) decided to take a new approach with the creation of the Samy Alliance, a global ecosystem of specialized and integrated solutions, that leveraging creativity with technology offers integrated, social-first and data-enabled digital marketing and communications services.

Listed by the Financial Times as one of the 1000 fastest growing companies in Europe for the fourth consecutive year, Samy Alliance, headquartered in Madrid, operates in more than 50 markets with offices in 15 countries and more than 400 employees. Since its creation in 2013, the company has experienced sustained growth year-on-year, consolidating its position as a leading global player in its sector. The company is currently present in Europe, the United Kingdom and the Americas, the United States being its second largest market in terms of turnover. The excellent results achieved by Samy Alliance in recent years reflect the company's resilience, with a 43% year-on-year increase in EBITDA in its last financial year, result of a combination of organic and inorganic growth: geographical expansion into new markets through acquisitions and integration of new services for its clients. 

A bright future

This past summer, the company announced that Bridgepoint -one of the world’s leading quoted private asset growth investors- had taken a stake in Samy Alliance to help the company accelerate achieving its strategic plan and consolidate its position as the reference player in the digital marketing sector worldwide. 

Samy's future is to grow exponentially through integration, talent, and innovation. As per the Founding team: “Samy is not an agency, it is a knowledge and innovation hub where we are obsessed with capturing entrepreneurial talent through company acquisitions and hiring. Our soul is innovation, and our ability to adapt to the consumer and the digital ecosystem.”