There's no doubt that we are living in a constantly changing era of technology. "Technology impacting human creativity" has always been a debatable topic for years. Many argue that the technological revolution may hinder human creativity as it progresses and people may become dependent on technology and overlook the value it brings in creating connections and engaging experiences. 

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For Panasonic Connect, when technology is designed with a purpose and customer feedback is part of that design process, it can bring creative minds and ideas together to generate innovative and ground-breaking results through new mediums. Technology narrows the gap between individuals and facilitates collaboration and engaging experiences among them.

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Panasonic Connect is a B2B technology solutions company with rich experience creating device hardware, software, and professional services for the connected enterprise. The company firmly believes creativity and imagination are the primary enablers of economic value in present-day live events. By working closely with its ecosystem of partners, innovators, and integrators, Panasonic Connect not only provides the right technologies to address customers' needs but brings innovation to create a better and more sustainable future.

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President of Panasonic Connect North America, Faisal Pandit, says, "our vision is centered on being on the front lines with our customers as a thought leader in our respective spaces - identifying opportunities and challenges and collaborating to find game-changing solutions to address those challenges for them to thrive."

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The company's Professional Imaging and Visual Systems business is taking that vision to help customers create engaging, vibrant, and inspiring experiences across higher education, house of worship, and corporate and immersive entertainment environments. From a concert that takes attendees beyond the music to a sporting event that puts fans front and center or even an immersive exhibit that brings viewers into a work of art, Panasonic's technology solutions provide an outlet for audiences to connect and escape into a world that leaves meaningful memories never lived before.

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KAIROS, its live video production platform, is an excellent example of this technology solution. KAIROS entrusts production professionals with complete control to operate for efficient production of expressive live videos to further engage and connect with their audiences. Brad Rochon, KAIROS Group Manager at Panasonic Connect North America, elaborates, "KAIROS is an ecosystem platform that allows creatives to work with technical members of the crew to put together immersive experiences in different formats and environments." KAIROS leverages state-of-art computer hardware and software to evolve productions onto the next stage of being immersive and interactive. 

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Over the years, the company has developed various synergetic partnerships with the world's leading media, entertainment, and sports organizations. Panasonic Connect is motivated by forging collaborations for the long run rather than being transactional in a set approach. One example is the annual LUMA Projection Arts Festival. “We have partnerships in the immersive spaces, and on the other scale, partnerships with Illuminarium,” Joe Conover, Strategic Manager at Panasonic Connect North America explains, “our customers can showcase their arts and find exposure with all our partnerships at Panasonic Connect.”

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As expectations change and consumers demand more compelling and dynamic content, creators and businesses are driven to find new ways to immerse audiences by vividly stimulating their senses and creating emotional and lasting connections. By connecting the power of people and technology, Panasonic Connect is bringing innovation to its customers' operations to change work, advance society, and connect to tomorrow.

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