Countless tales have been told around the origin of the pretzel. Folklore tells the story of master baker Frieder who was sentenced to death. However, Count Eberhardt von Urach offered to pardon him if he succeeded in creating a pastry within three days where the sun could shine three times. Inspired by his wife's entwined arms, Frieder then invented the pretzel. However, shortly before the three-day deadline expired, the finished pretzel dough accidentally fell into a bucket of warm lye. Despite the looming deadline, Frieder decided to bake the pretzels anyway, and the result was immaculate. Thus, the pretzel was born and the master baker was pardoned.

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Through its natural, original and simple ingredients, namely grain, water, yeast and malt, the pretzel embodies authenticity at its purest. But it's true magic lies above all in its extraordinary taste. Thanks to these basic qualities, the pretzel is the perfect snack for many. It doesn't matter if you're young or old - once you've tried it, you'll want to enjoy its aroma over again,

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The Ditsch success story

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One brand that has been inextricably linked with the success story of the pretzel since it was founded in 1919 is Ditsch. Ditsch has made a name for itself in the world of baked goods and is one of the best-known manufacturers and suppliers of pretzels in the world. For many years, the pretzel manufacturer has been supplying its customers with high-quality baked goods, with the pretzel undoubtedly being one of the absolute favorites. Originally started as a small Mainz bakery for pretzels and pretzel pastries, Ditsch is now an internationally active company. Since 2012, Ditsch has been part of the Swiss Valora Group, which in turn has been the European unit of FEMSA since October 2022.

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The secret behind Ditsch's delicious pretzel pastries

The pretzel bakery offers a diverse premium range of frozen pretzel pastries, pizza snacks and croissant specialties. It takes a lot of love and experience to produce a delicately salty pretzel pastry of outstanding quality. For the pretzel dough, Ditsch uses mainly flour, rapeseed oil, salt, baker's yeast and water.The production process requires careful kneading and a certain temperature to shape the dough optimally. After cooking and leaching, the distinctive contrast between the crispy chestnut-colored crust and the juicy crumb inside is created, which is the unique taste of the lye baked goods.

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From insider tip to worldwide passion

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The pretzel has undergone a remarkable development over the past 20 years, evolving from a specialty from southern Germany to a popular product that is now consumed worldwide. Ditsch has helped make the pretzel a symbol of shared enjoyment for young and old alike. Every day, the products provide wonderful moments of joy that can be tasted. Whether with trade customers or end consumers worldwide, who always look forward to a bit of happiness from the house of Ditsch.

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Another remarkable feature of the products is their vegetable base. The basic recipes of the (unfilled, unfinished) pretzel pastries are vegan, making them accessible to a wide range of dietary preferences. This has been particularly popular with the vegan community.

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Innovation and sustainability: Ditsch sets new standards for pretzel pastries

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However, Ditsch goes beyond traditional pretzel products and is always looking to drive innovation. New multisensory consumer experiences are created by further developing the "basic product". As the only manufacturer in the world that can fill pretzels, Ditsch offers a variety of creative and delicious variations.

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With today's global challenges such as climate change and food security, it is important for Ditsch to focus on the importance of wheat and bread while seeking sustainable and innovative solutions for the production and consumption of pretzels.  The Valora Group has set itself the goal of achieving net-zero emissions by 2050 and, for example, has been using only renewable electricity since December 2022. 

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Regardless of our differences, we all share the basic need for food and community. At Ditsch, this need is fulfilled by producing best in class pretzel pastries that bring people together around the world. As a traditional pastry, the pretzel has the unique ability to build bridges and connect people on a deeper level. #PretzelLove

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